About
A CA(SA) who works exclusively with owner-managed scale-ups — not large corporates, not start-ups, not VC-backed businesses.
My approach
I started Powell Finance with a clear focus: owner-managed businesses that are ready to scale profitably. Not start-ups still figuring out their model. Not venture-backed businesses with investor infrastructure. Owner-managers who have built something real and want a financial partner who can help them build it further.
Most business owners I work with are operationally excellent. They know their product, their clients, and their market. What they often lack is the financial clarity to make confident decisions — about growth, pricing, hiring, capital allocation, and structure. That gap is exactly what Powell Finance closes.
I provide fractional bookkeeping, financial management, and CFO services — the full spectrum from keeping the books clean to building the financial model for your next stage of growth. Everything is done virtually, on Xero, at a fixed monthly fee.
I keep my client base deliberately focused so that every client gets the attention they deserve — not the attention left over after a hundred others are served.
Mission
This is the day-to-day purpose behind everything we do. Every report, every reconciliation, every conversation — it's all in service of helping owner-managed businesses grow with confidence.
Vision
CFO-level financial leadership has traditionally only been accessible to large businesses. We're changing that — making it available to the owner-managers who need it most.
Why choose us
We work exclusively with owner-managed scale-ups. That focus means everything we do is calibrated to businesses in your position — profitable, growing, and ready for better financial structure.
We don't just record what happened. We flag issues before they become problems, reach out before deadlines, and bring insights rather than waiting to be asked. If you only hear from your accountant at year end, that's not accounting.
Hourly billing creates anxiety — you avoid calling when you need to. A fixed monthly fee means you can ask questions freely. That's when accounting actually becomes useful.
Book a free 30-minute call. No pitch — just an honest conversation about where your finances stand and whether we're the right fit.
Book your free call30 minutes · Video call · No obligation